Updates to Policies for Ad Intents, Related Search for Auto Ads, and Related Search for Content Pages
TL;DR
There’re some
changes to AdSense for Search (AFS) on November 15th. Here's the lowdown:
Related search for Auto ads and Related search for content pages are becoming Product-Integrated Features (PIFs). This means they'll have their own set of rules to follow. They're updating the Custom Search Ads policies to be clearer about how you can use them.
What does this mean for you?
You can still use these features, but you'll need to make sure they follow the new guidelines. This includes things like 'not editing or filtering' the search results, and 'making sure the content is relevant' to the user's search.
Key points to remember:
- Don't mess with the search results. Let them do their thing.
- Keep your content relevant. Make sure the ads match what the user is looking for.
- Follow the rules. We've got a bunch of policies in place to make sure everything runs smoothly.
They're also updating the name of Custom Search Ads to Search ads.
And here's the longer version...
