We've got some updates about new privacy laws in a few US states: Iowa, Delaware, New Jersey, Nebraska, and New Hampshire. Starting in January 2025, these states will have new rules about how companies handle people's data.
Don't worry, Google Adsense (GA) has got you covered.
GA has updated its terms to comply with these new laws. If you've already agreed to the online data protection terms, you don't need to do anything else.
They're also giving you more control.
You can find tools in the Help Center to manage how your ads work. This includes things like Restricted Data Processing (RDP), which can help you keep user data private. If you have traffic from these states, you might see more traffic going through RDP. This is to make sure we're following the new rules.
Want to learn more?
Check out the Google's data privacy policies to learn more about our commitment to data protection. And if you have any questions, please reach out to your account team or contact us through the AdSense Help Center.